At Utopia our mission is to take people where they are, regardless of their weight, fitness level, or medical conditions, and we empower them to achieve their goals, ultimately building their confidence and improving their quality of life. Our program is simple and realistic for every lifestyle because we don’t want to take over your life. We just change your life.

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Guy Gonzales
Chief Executive Officer

Chief Executive Officer Guy Gonzales has always had a passion for sports and fitness. After spending 25 years developing and leading multiple business units for the iconic Best Buy, Guy joined Utopia as an investor and advisor to help support growth. Immersed in learning this business, his passion to help people was contagious and the board asked him to lead Utopia into its next phase. Guy's history of growing start-up businesses to the next level through member and employee experience makes him a great fit to lead Utopia.

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Chef Mike Smith
Executive Chef, James Beard Recognized

Over the course of his impressive career, Chef Mike has refined his culinary prowess at several of Dallas’ most noteworthy restaurants, including The Green Room, Arcodoro/Pomodoro, Thomas Avenue Beverage Company, and The Common Table.

Today, Chef Mike lends his expertise in a variety of international cuisines to the menu at Utopia Food & Fitness, ensuring that members are always satisfied and never bored.

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Kirk Wilder
Chief Fitness Officer, Founder

Fitness and health have been a lifelong pursuit for Kirk. As early as high school, he poured over textbooks and research and followed programs that allowed him to build muscle. He later joined the U.S. Navy, where he trained pilots and kept them in peak physical condition. After a brief detour in accounting and real estate, Kirk returned to his passion and started his own fitness clubs.

Kirk is behind several successful diet and exercise programs including Diet-Free, The Nautilus Diet, and Calibrations. His most successful development, Biometrics One-on-One, received scientific verification from UT Southwestern, and the results were published by the American Medical Association. The Utopia Food + Fitness program is the culmination of 32 years of hard work and dedication to empowering people to be their best selves.

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Dr. Carol Ireton-Jones

Carol is Utopia’s lead nutritional counselor. With more than 33 years of experience, she ensures that every Utopia meal is healthy, balanced, and nutritious. She has served as principal and executive vice president of Professional Nutrition Therapists, LLC since 1996 and her work is recognized the world over.

In 2002, she received the American Dietetic Association Medallion Award, the highest award for a Registered Dietitian. In 2010, Carol was recognized as a Texas Distinguished Dietitian. She has been named a Texas Distinguished Scientist by the Texas Dietetic Association.

As an industry expert, Carol has been published many times over, including authoring three books, 18 book chapters, 55 peer-reviewed publications and more.